Futurality Privacy Policy

Last modified: 12th February 2017



Futurality is the world's first visual discovery browser, using augmented reality, artificial intelligence and computer vision technology to transform how you connect with the world.
The Futurality app uses the camera on your smartphone, whilst the app is enabled, to recognise images through the camera and show on-screen dynamic content on top of what you see 'in the real world' – what the technology industry calls 'augmented reality'.
We use artificial intelligence, computer vision technology and other functionality – including, where you choose to enable it, facial recognition technology – to make this happen. Scanning an item or a person with your mobile device is something we call 'scanning' and the online content we show you around that item or person is something we call 'scann'. You can find out more about our app and how it works at https://futurality.com.br
As part of our offering to other businesses, we enable them to offer scann and augmented reality content as part of their advertising and marketing campaigns.
At Futurality we are working to build a service which is useful and fun for our users and in doing that we are absolutely committed to your privacy. The Futurality app, the Futurality websites and related APIs and tools covered by this policy are constantly evolving as we add new features to improve your experience, but our users' privacy remains at the heart of what we do. As the Futurality app changes, so might the information we use and how we use it. We encourage users to consult this policy whilst using Futurality and we will notify material changes to it through the Futurality app.
The technology behind Futurality is complex, and you can do different things using the Futurality app, the Futurality websites and related APIs and tools, so we have tried hard to explain the ways we collect and use your data in a straightforward way so you know what is going on. We may provide sets of FAQs on how Futurality works and for specific products and features to help you understand them better. We welcome any feedback or questions you may have on privacy matters and how we use your data – please contact us at sguerra@sguerra.com.br

Who we are
Futurality is a technology business headquartered in Brazil, with local subsidiary companies in various countries around the world.
What this document tells you
When you use the Futurality app, websites, APIs, tools and any other services we may make available, you will share some information with us. When we talk about the Futurality "app" or "service", we mean all the websites, APIs, tools and other services.
This policy is designed to explain to you what information about you Futurality collects in providing the Futurality app and service, how that information is used and shared and how you can control what happens with that information.

What information we collect
When you use the Futurality app or visit our websites we receive personal information about you which you choose to give us. For example, when you download the Futurality app and want to use our Face Profile tool, we ask you to register some basic information with us so we can provide our service to you, including your first name and surname, your email address and, with your consent, your location (both generally in respect of your locale, e.g. the UK and specifically, exact latitude and longitude coordinates) and confirmation that you are over 16 years old. You don’t have to create a Face Profile in order to use the Futurality app and services.
We also collect some information about you as you use the Futurality app including:
digital images of the objects and people you are 'scanning'. the scann and other online content you are shown and link to and your interests and preferences that your scann and online content viewed suggest; a unique user ID, which we assign to you, against which we maintain data about you and your use of the Futurality app if you choose to create a Face Profile through the Futurality app, we will collect your face ‘signature’; if you then choose to make this public then – when someone points a phone at your face or an image of it, with the Futurality app enabled – it will search against our database of facial signatures (see section on facial recognition here for more detail) and will also store these scanned images that have been taken of you certain content that you have chosen to associate with your Face Profile, that is specific to you (we may also ask your permission to review third party data about you, for example your Twitter or Facebook feeds, so that you can create an even more individual Face Profile) certain mobile network and device identifiers to help us provide our services including the IP address that your internet network provider may allocate to your mobile or other internet enabled device Futurality also uses cookies. Please see cookies section below for details and collects IP addresses from visitors to our app and websites.

How we use your information
We use your personal information mainly to provide, monitor and improve the Futurality app, website, services and the technology which supports them and to provide you with a great, personalised experience. We occasionally will use your information to contact you, for instance if you send us requests or ask us questions about Futurality or if there are technical or operational issues or updates which we think our users need to know about.
We provide augmented reality services to brands so that their marketing materials are scannable, showing users augmented reality content when they scann the materials (like a magazine advert or packaging). Where we do this, we also report to our clients on an aggregated basis (so never revealing who you are), where users accessing their scannable content are located, how long they spent interacting with the client's Futurality content or our app generally and how they use the Futurality app.
We also disclose information in aggregate (so that no individuals are identified) to third parties for marketing and strategic development purposes.
This Section Has General Information About Your Personal Information
Where we store your information
The information we collect in relation to you is stored on data centres operated by our third party providers. The data centres are currently based in the United States and you consent to the hosting of your personal information in the USA. The USA has different regulations in relation to personal information, including in relation to rights of access by law enforcement authorities,
Can I find out what personal information Futurality holds about me?
You have the right to request a copy of the personal information Futurality holds about you and to have any inaccuracies corrected. We need to establish your identity as we do not want to release information to the wrong person, so we may ask for documents that prove your identity. Please address requests and questions about this to sguerra@sguerra.com.br
How we share your information
We may share information about you in the following ways:
With other Futurality users. We may share the following information with other users: Information about you, such as your username and name as you have provided it with other users but we will not share your contact details with them Your Face Profile and the content you have posted in it, where your Face Profile is in public mode Information about how you have interacted with the Futurality app, based on the number of scanns you do and how many users scann your face, and celebrity users are able to view their top fans based on how many times users have scanned the celebrity. With third parties. We may share your information with the following third parties: With organisations who provide services or technology to us. See here in respect of facial data specifically Will Futurality share my facial data? We may share information about you with service providers who perform services on our behalf – for instance our data centre providers who host the Futurality technology and data and partners that provide services to us. We provide augmented reality services to brands so that their marketing materials are scannable, showing users augmented reality content when they scann the materials (like a newspaper ad). Where we do this, we also report to our clients on an aggregated basis (so never revealing who you are) where users accessing their scannable content are located, how long they spent interacting with the client's Futurality content or our app generally and how they use the Futurality app. We also disclose information in aggregate (so that no individuals are identified) to third parties for marketing and strategic development purposes. With third parties for legal reasons. We may share information about you if we believe that disclosing the information is needed to: comply with any valid legal process, governmental request, or applicable law, rule, or regulation investigate, remedy, or enforce potential breaches of our Terms of Use. protect the rights, property, and safety of us, our users, or others. detect and resolve any fraud or security concerns. With our affiliates. We may share information with entities within the Futurality family of companies With third parties if Futurality is acquired or its legal structure undergoes a reorganisation or all or a big chunk of our business is transferred to another company or companies. In that circumstance we may share your information with that company before and after the transaction closes so that we can still provide you with a great service.

How old do I have to be to use Futurality?
Futurality’s services are intended for users who are at least 13 years old (other than Face Profiles which is 16 years old and above). If you are aged under 13, please get your parent/guardian's permission before you provide any personal information to Futurality. Users without this consent are not allowed to provide us with personal information. By using the Futurality app, you are representing to us that you are 13 or over or have the specific consent of your parent or guardian to use Futurality, including in respect of facial recognition (16 years old or above).
How long will Futurality keep my personal information?
We will hold your personal information on our systems for as long as is necessary to provide access to our app and websites. Through the settings on the app, you can have all account data deleted – if you do this a red flag goes on the database and, while Futurality cannot use the personal information, it stays on the system for a period for administration purposes before being deleted automatically.
If we are subject to a legally binding requirement to retain user information for a specific period, this may (subject to the law in question) override your ability to require deletion.
Please remember that other Futurality users may have content and information you have made available through Futurality, for instance through screen shots or other image capture and we do not control how they use or how long they keep that content.

Web browser cookies
What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone web browser from a websites’ computer and is stored on your computer, table or mobile phone web browser.
How does Futurality use cookies?
In general terms, Futurality only uses cookies to record information about your preferences, how you prefer to use our websites and our services. They allow us to tailor our app, websites and our other services to your interests.
Information supplied by cookies can help us to analyse the profile of visitors to our app and website and users of our other services and help us to provide you with a better user experience.
Third party cookies
We use analytics cookies and mobile device equivalents served by our third party providers to analyse how users use our app and websites and report back to us. This helps us work out what elements of the app and websites are working and helps us improve them. In the future, we may have digital advertising partners who may use cookies, mobile equivalents and other technologies to collect information to support the delivery of interest-based advertising to users. We will ensure you are properly notified including through updates to this policy before that happens.
Third Party Cookies in embedded content on Futurality pages
Please note that during your visits to our websites you may notice some cookies that are not related to Futurality or Futurality’s partners. When you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from these websites (“Third Party Websites”). Futurality does not control the dissemination of these cookies. You should check the Third Party Websites for more information about these.
Futurality cookies and how to reject cookies
If you wish to control what cookies are set on your device through our app, websites or other services then you can by changing the settings on your personal computer or mobile device web browser. It is important to note that if you change your settings and block certain cookies, this means that certain personalised features and other functionality cannot then be provided to you and accordingly you may not be able to take full advantage of all of the app, websites or our other services features.
Other information collected from web browsers
Your web browser may also provide Futurality with information about your device, such an IP address and details about the browser that you are using. It may also provide Futurality with access to details of your personal computer or mobile device’s location.
Mobile devices
When you download or use the app on your mobile device, information may be accessed from or stored to your mobile device. This is used in a similar way to a web browser cookie, such as by enabling the apps to ‘remember’ you or provide you with the content you have requested.
Your web browser on your device or your mobile device’s operating system may also provide Futurality with information about your mobile device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address and apps ID (a unique identifier relating to the particular copy of the Apps you are running). In the future we may use mobile device identifiers for advertising use which perform a similar role to cookies, like the IDFA used by Apple devices and the Advertising ID used by Android devices.
Changes to Futurality's Privacy Policy
This Privacy Policy may be updated from time to time so please check from time to time. Major changes to the data we collect or how we use and share it will be notified through the Futurality app. The date of the most recent revisions will appear at the beginning of this policy. If you do not agree to these changes, please do not continue to use the apps, websites or our other services to submit personal information to Futurality.
Contacting Futurality about this Privacy Policy
If you any questions or comments about this Privacy Policy please contact:
Rua Ibitirama, 1776 - ap. 76 - Sao Paulo - Brasil
Email: sguerra@sguerra.com.br